Alliance Member Jinzhou Great Wall Selected as a National Forestry Key Leading Enterprise

National forestry key leading enterprises are the front-runners of supply-side structural reform in forestry and the model cases of modern forestry development. In the new era of socialism with Chinese characteristics they are important micro-economic actors in delivering the ecological, social and economic benefits of forestry, and they play an important role in promoting green development and forestry modernisation and in driving industrial upgrading, regional economic development and rising farmer incomes.

Jinzhou Great Wall's stated vision is:

• To hold firmly to the development concepts of innovation, coordination, green growth, openness and sharing, adapt to new changes in economic development, cultivate new functions, strengthen innovation-driven growth and brand building, and supply society with richer and better forest products.
• To strengthen resource and energy conservation and clean production measures, use forest resources efficiently and in a circular way, and promote the transformation and upgrading of the forestry industry.
• To strengthen its sense of social responsibility, operate lawfully and, while developing itself, establish a shared-benefit mechanism with forest farmers so as to genuinely raise their incomes.
• To strengthen its own capabilities and continually raise its own standards, plan properly for base construction and forest land use, work actively with the relevant authorities to advance the national forestry cause, and increase its own reach and leading effect.

This selection as a national forestry key leading enterprise is recognition for Hebei Jinzhou Great Wall Economic & Trade Co., Ltd. and, still more, recognition for Hebei Choice Fruit Alliance. The Alliance will stay true to its original purpose and fly the flag of Hebei fresh pears higher and louder.