Join The Alliance

The Choice Fruit Alliance will keep taking in new members and achieving rolling growth — turning “nine dragons at play in the water” into “a hundred birds paying homage to the phoenix”, lifting an aircraft carrier of a world-renowned fruit brand, securing the interests of alliance members and at the same time bringing consumers worldwide a brand and products they can trust, giving back to society with all our strength.

We look forward to your joining us.

Membership Enquiries

For details, call or email us.

[email protected] +86 137 0331 8025

What Membership Means In Practice

Members work to four unified systems set by the Alliance.

Unified Standards

Aligning with the highest international standards and establishing a domestic product standards system.

Unified Conformity Assessment

Setting an entry threshold for the alliance and admitting only enterprises able to meet the requirements.

Unified Brand Management

Alliance members implement a single brand strategy and use a single trademark.

Unified Marketing

Alliance members implement a single marketing strategy with unified market planning and development.

FAQ

Membership Questions

Who can join the Alliance?

The Alliance is open to society as a whole and keeps taking in new members. Admission runs through the Alliance's unified conformity assessment: only enterprises able to meet the requirements are admitted.

What do members commit to?

Members implement a single brand strategy and use a single trademark, and implement a single marketing strategy with unified market planning and development.

How do I apply?

Call +86 137 0331 8025 or email [email protected].

We Look Forward To Your Joining Us

Call or email the Alliance and we will walk you through the conformity assessment and what membership involves.

Email Us About The Alliance +86 137 0331 8025