Solution
Retail Campaign Print Programme
Many versions, small quantities each, one fixed launch date
Overview
Why This Matters
A campaign is not one print job, it is thirty small ones that all have to match and all have to arrive together. The way to run it is to treat the whole set as a single production plan rather than a queue of separate orders.
End To End
From Requirement Analysis To Final Delivery
The Eight Stages
Stage 01
Design
Version list, size list and store split agreed before artwork is final.
Stage 02
Prototyping
Digital samples of each version for sign off.
Stage 03
Material Selection
Stock weight matched to how each item is displayed.
Stage 04
Production
Offset for volume versions, digital for short run versions, silk screen for special surfaces.
Stage 05
Quality Check
Colour checked on press with an X-Rite densitometer across the whole set.
Stage 06
Packing
Packed and labelled by version or by store.
Stage 07
Logistics
Consolidated shipment against the campaign date.
Stage 08
After Sales
Artwork and die lines held for the next campaign cycle.
In Detail
What Happens Step By Step
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1
List Every Item First
Poster, ticket, shelf strip, dangler, catalogue. One list, one job, one colour reference.
-
2
Agree The Sizes Early
Signage is printed to the fixture. The recommended size chart covers Letter through B2, and any size is available.
-
3
Split Offset And Digital Sensibly
High quantity versions go offset, low quantity versions go digital, and both work from the same artwork.
-
4
Hold One Colour Reference
Colour is controlled with an X-Rite densitometer so the poster and the shelf ticket read as one campaign.
-
5
Pack By Store
Store level packing removes a sorting job at your distribution centre.
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6
Build In The Lead Time
This line quotes 5 to 7 days, and 5 to 15 working days after file confirmation and deposit for larger jobs. Work backwards from the launch date.
Send Us What You Have
We do not use web forms. Drawings, artwork, product photos and specifications go straight to WhatsApp or email and reach the engineer on your project.
Contact
Mr Parker
[email protected]
WhatsApp and WeChat +86 159 2024 3450
Products In This Solution
TR005
Retail Signage And Ticketing
Campaign signage, shelf tickets and posters on art, offset and fancy paper with a 5 to 7 day lead time
View Specifications →
TR008
Self Adhesive Label Stickers
Waterproof, transparent, hologram and anti counterfeit labels on paper, PVC, PET, polyester and foil
View Specifications →
TR004
Folding Paper Boxes
Recyclable folding cartons with offset and digital print, from 100 pcs upward
View Specifications →FAQ
Retail Campaign Print Programme FAQ
Who is Retail Campaign Print Programme for?
How long does each stage take?
What do you need from me to start?
Is there a cost to get started?
Question not answered here? Ask us on WhatsApp
Next Step
Retail Campaign Print Programme
Send the brief and we will come back with a route, a lead time and a price.