Rm205, Tower C, DongYing Business Zone, Dongpu, Guangzhou, China
Acrylic Eyewear Display

Display Programmes for Optical and Eyewear Retail

Counter units frame towers counter cards and mirrors for optical stores and sunglasses concessions. Display and POP programmes for optical and eyewear retail manufactured by ONELINK POP in Guangzhou China.

Banner Eyewear - Display Programmes for Optical and Eyewear Retail

Display Programmes for Optical and Eyewear Retail

Counter units frame towers counter cards and mirrors for optical stores and sunglasses concessions

What Slows This Category Down

  • Frames laid flat on a counter get handled but not seen.
  • Promotional stock and core range compete for the same counter space.
  • Campaign artwork changes every season while the fixture has to last for years.
  • A shopper needs a mirror at the exact moment of the decision or the sale slows down.
  • Independent doors have very little storage for fixtures between campaigns.

What Buyers Need

  • A permanent counter fixture for the core range and a printed structure for each campaign.
  • The same footprint repeated across many stores so planograms stay consistent.
  • Counter cards and mirrors that match the fixture rather than looking bought separately.
  • Flat packed structures for the doors that cannot store anything.

How a Programme Runs

Models Used in This Application

16_046_ESD_A01Acrylic Eyewear Display →

15_002_ESD_A01Acrylic Eyewear Display →

11_001_EPD_A01Paper Eyewear Display →

11_002_EPD_A01Paper Eyewear Display →

10_004_EMI_A01Mirror →

10_017_EMI_A01Mirror →

15_PCC_24Counter Card, Show card →

11_PCC_A02Counter Card, Show card →

Related Knowledge Articles

  • Acrylic vs Paper Displays
  • Display Materials Guide
  • Printing Process Guide
  • Eyewear Display Design Guide
  • POP Display Buying Guide

Related Solutions

  • Custom Display Development
  • Printing and Finishing
  • Retail Programme Supply

Optical and Eyewear Retail FAQ

Which display should we use for a permanent counter position
Acrylic eyewear displays are the range built for permanent counter use. Printed paper displays are the right choice for a defined campaign window.
Can the same brand artwork run across the display card and bag
Yes. ONELINK POP prints all of these in the same factory, on a four-colour press for board and a UV printing machine for acrylic.
Do you exhibit at optical trade fairs
ONELINK POP exhibited at the 2017 Hong Kong Optical Fair at booth 1CON-026.
How do we start a project
Send your frame dimensions capacity target and campaign dates by email and the R&D team can review them against the existing display models.

Plan a Optical and Eyewear Retail Programme

Send the counter positions the item list you have in mind and your target date.

Tell Us What You Need

Send your specification, quantity and destination port. Our engineers reply with a technical proposal and a confirmed lead time.