Display Materials Guide for Retail POP
What acrylic printed board wood and mirror bring to a retail display and where each material belongs on a counter.
Display Materials Guide for Retail POP
What acrylic printed board wood and mirror bring to a retail display and where each material belongs on a counter.
Acrylic
Acrylic is the default for permanent counter fixtures. It stays clear under shop lighting, holds a machined and polished edge and takes direct UV printing. It cleans without marking, which is why it is used at tester counters. It is heavier and more expensive than board, so it is used where the fixture is intended to stay.
Printed Board
Printed board carries a full-bleed image across the whole structure at a fraction of the cost of a rigid unit. It is printed, die-cut, creased, folded and glued, and ships flat. The trade-off is lifespan: it is designed for a campaign window, not for permanent counter duty.
Wood Format
Wood reads warmer than clear plastic and suits categories where the product is presented as an object rather than as stock. On the ONELINK POP catalogue the watch display range is grouped under wood watch display.
Mirror
A mirror is not decoration on an eyewear or beauty counter. It is the step where the shopper decides. A framed counter mirror belongs beside the display rather than on a wall across the shop.
Choosing Between Them
- Permanent fixture that has to survive daily handling — acrylic
- Campaign structure that ships flat to many stores — printed board
- Watch and object presentation inside a showcase — wood format holders
- The decision point at an eyewear or beauty counter — a framed counter mirror
- Brand identification inside a shared showcase — a solid acrylic logo block
Models Referenced in This Guide
16_046_ESD_A01Acrylic Eyewear Display →
Related Categories
- Acrylic Eyewear Display (13 models)
- Wood Watch Display (6 models)
- Paper Bag (7 models)
- Mirror (3 models)
Related Applications
- Optical and Eyewear Retail
- Watch and Jewellery Retail
- Cosmetics and Beauty Retail
- Trade Shows and Promotions
More Guides
- Acrylic vs Paper Displays
- Printing Process Guide
- Eyewear Display Design Guide
- POP Display Buying Guide
Questions on This Topic
Which material is easiest to keep clean
Can materials be mixed in one display
Are sizes and materials listed for every model
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