Electric toothbrushes and water flossers

A compact oral care shelf that spans the price ladder: a connected Bluetooth brush at the top, two 45° oscillation brushes in the middle and a water flosser as the add-on sale.

The rotary models share the same 45° oscillation mechanism, offered once as a rechargeable unit with a timing reminder and once as a dry-battery unit for markets where a charging dock raises the landed price too far.

The Bluetooth model is the programme anchor: app-customised cleaning modes, four-gear adjustment and up to 20 days of use per charge, which is the specification most European retail buyers benchmark against.